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Tech News Google's New Policy Will Be A Boost For Publishers

Discussion in 'Tech News' started by ★ MåÐhåv ★, Oct 4, 2017.

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  1. ★ MåÐhåv ★

    ★ MåÐhåv ★ Staff Member Co-Admin

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    On October 2, Google announced a series of new policies and services to help publishers increase readership subscriptions.

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    This is a solution that harmonizes the interests of news publishers and readers. Accordingly, Google announced it would end its first "free first click" policy that has been in place for 30 years. This policy requires news sites that allow readers to access free articles from Google search results.

    However, publishers have vehemently opposed this policy by interfering in their plans to develop paid subscribers.

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    Google says it is planning to support paid publishers through a variety of basic tools. An example would be to allow a user to sign in to a Google account to complete a news subscription, or to share user data for news publishers with the goal of reaching out to more potential audiences.

    The Foxbusiness , Google's new policy series, is also good news for the printing industry, which has struggled to shift its business model to the Internet as ad revenue has fallen sharply in the digital age. .

    Google has been cautious of the "weaker"

    Google and Facebook are now two "big bosses" dominate advertising on the Internet. Even more news agencies are increasingly dependent on these two companies to increase traffic to the site. Even so, many organizations forcing the US Congress to waive antitrust laws may be able to "talk" with the two technology giants.

    Google said they had navigated around 10 billion clicks a month to the Web sites of many publishers.

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    Google's chief executive, Philipp Schindeler, said a growing industry will create a precondition for growth in Google's search engine.

    "We realize that the transition to digital is driving many publishers," said Schindeler. "If publishers fail, we can not succeed."

    Recent eMarketer research estimates that both Facebook and Google will make up 63 percent of digital advertising revenue worldwide.

    On the side of news publishers, some welcome good news from Google but with a rather cautious attitude. "The failure of the first free click policy is an important first step in showing the legitimacy of the press," said Robert Thomson, director of News Corp.

    News Corp owns the well-known Wall Street Journal . The company has disabled free access to some of its articles from Google search results. The result of this move is the drop in rank of many articles on Google Search. Traffic from Google search decreased by 38% and through Google News was 89% in August, 2017 compared to the same period last year.

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    Google explains, the drop in article rankings by search engines does not index paid articles. But that was the policy before. Google insists it is in the process of terminating the policy. However, it still encourages publishers to offer free articles. With paid articles, Google will label users to read and subscribe to news of each publisher.

    At present, Google is continuing to experiment with various changes to increase subscriber readings. In particular, Google has experimented with changing search results and the Google News service to provide more articles from publishers whose subscribers have previously read paid news.

    In addition, as has been said, Google is continuing to simplify the process of subscribing to news with the login information and credit card numbers associated with Google accounts. The company expects every process to be completed in just one click.

    Google News vice president Richard Gingras said the new policy would come into effect Oct. 2 on a worldwide basis.However, Google has yet to determine how many publishers will be involved in developing new policies with them.
     

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